Metapragmatic discourses in differentiating genres in online media

One of the possible ways to explore contextualization is through external discourses referencing pragmatics discourse in question. These are known as metapragmatic discourse. The purpose this article theoretically integrate concept metapragmatics into genre analysis and apply tools specific genres. Five YouTube videos together with their accompanying comments exhibiting properties were analyzed. Methodologically, relies on textually oriented content analysis. results indicate that placing nominally relying one same generic form a certain may be predicated contextual variables have nothing do said per se. variables, however, verbalized by original author audience markers. This mean for final addressee, “effect” will depend attribution discourse, based markers, “competing” variations emerging, it were, an ongoing exchange between his audience. A case point sponsored “honest” review second observation resides realm hybrid An example here integrating “legitimate” lifestyle-genres (“hot tips”, vlog, etc.). fraction community seems view delegitimizing question, while others see “unfortunate insert”, which does not, change genre’s overall value. leaves question open whether such genres should considered new full-fledged genres, being integral features.